Creative Director & Stylist for Take me to the Sea // L’Offical Baltics Magazine

Coffee in Paris - AW Campaign for Katie Loxton

I developed the creative concept for Katie Loxton's Autumn/Winter campaign, "Coffee in Paris." This engaging visual narrative aligned seamlessly with the brand’s vision and aimed to enhance audience engagement. By elevating the marketing strapline of "Timeless Neutrals," I created a cohesive aesthetic that resonated with our target audience. The creative concept was successfully adapted into our first TV commercial, which aired on ITV.

Styled Folk x Fat Face

Styled Renske Editorial // iMute Magazine

Creative Direction and Styling All Dressed Up Editorial // Dreamingless Magazine

Art Directed and Styled Summer in the Dunes Editorial

 Styled Denim Days Editorial // Fienfh Magazine

Upgrade Your Travel – AW Campaign for Katie Loxton

I developed the creative concept for Katie Loxton’s "Upgrade Your Travel" AW campaign, which spanned a 360-degree digital strategy across paid media, social, digital, press, and PR. The campaign culminated in a live PR event that brought the concept to life, successfully amplifying the brand’s message and engaging audiences across multiple channels.

Styled Åhléns Still Life Summer Campaigns

Styled Veda for Julia Traxler Editorial

Creative Concepting & Art Direction for Katie Loxton

Styled Åhléns summer still life campaigns in Cape Town

Styled We Are Human Editorial // Vogue Italia Photo Journal

Creative Director & Stylist – Take Me to the Sea // L’Officiel Baltics Magazine

Led the creative direction and styling for Take Me to the Sea, a captivating editorial shot in Cape Town, South Africa. Collaborated with local brands to craft a bold and powerful narrative that celebrates movement and nature, blending fashion with the raw beauty of the coastal landscape.

Resort - Hi-Summer Campaign for Katie Loxton

I led the creative direction for Katie Loxton’s Hi-Summer Resort campaign — a vibrant, sun-soaked evolution of the brand designed to signal a seasonal shift. Inspired by the spirit of holiday dressing, the concept captured golden light, beachside moments, and poolside calm to inspire warm-weather wardrobes and drive summer shopping. From art direction to final rollout, the campaign balanced escapism with accessibility, extending effortlessly across digital, retail, and social platforms to create a cohesive high-summer moment for the brand.

Creative concept and Art Direction for JOMA Jewellery

Elevating the brand to a more premium aesthetic while preserving its sentimental and heartfelt essence. The refreshed direction enhanced the brand’s appeal, balancing luxury with emotional connection.

Art Direction for Fat Face

Over two years, focusing on enhancing storytelling and expanding brand aspiration through breathtaking global locations. I managed location scouting, casting, and styling, effectively connecting with diverse audiences and elevating the brand's visual narrative.

Creative Concept and Art Direction for Menswear Campaigns

I developed innovative creative concepts and led art direction for various menswear campaigns, capturing the essence of contemporary men’s fashion. By focusing on elevated style while remaining true to each brand’s unique identity and customer base, I crafted visuals that resonate with the target audience and enhance brand appeal.

Creative Concept and Art Direction for Kidswear Campaigns

Developed creative concepts and led art direction for a range of kidswear campaigns. Captured the fun, playful spirit of children while elevating the brand’s offering in kidswear, ensuring alignment with the overall brand look and feel.