Resort - Hi-Summer Campaign for Katie Loxton

I led the creative direction for Katie Loxton’s Hi-Summer Resort campaign — a vibrant, sun-soaked evolution of the brand designed to signal a seasonal shift. Inspired by the spirit of holiday dressing, the concept captured golden light, beachside moments, and poolside calm to inspire warm-weather wardrobes and drive summer shopping. From art direction to final rollout, the campaign balanced escapism with accessibility, extending effortlessly across digital, retail, and social platforms to create a cohesive high-summer moment for the brand.